Politecnico di Milano
Visual communication design
Professors: Elio Carmi, Francesco Ermanno Guida
a.a. 2012/2013
Visual communication design
Professors: Elio Carmi, Francesco Ermanno Guida
a.a. 2012/2013
+ The project consisted of designing the visual identity of an imaginary place. My choice was Hogwarts, school of witchcraft and wizardry that constitutes the main context of the novels in the Harry Potter series, written and created by the author J. K. Rowling. In accomplishing this work I was inspired by the existing university logos. Then I tried to create a brand identity that would have recalled four main values: magic, membership (referring to the four houses), tradition, solidity. As you can see in the pictures, I designed a main logo, declinable in the four houses, each one marked by a symbol and a color. The target audience is university students between the ages of 18 and 30.
